There is so much hype and information to absorb when it comes to new online technologies, and if you run a business it is just another thing to add to your to-do list. So the question is how, or even why should I start using social media, and will it actually generate new business for me.

If you are serious about generating new business, lowering your marketing costs and staying ahead of your competition, then web technologies and social media are really not an option anymore, you either embrace it or get left behind.

As a digital marketing agency we love web technologies, but rather than getting caught up in web or technological jargon, here's a short video from Common Craft that's excellent at explaining the importance of social networking in plain English.