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Apr21

Why businesses need to be on Facebook

Posted in: Business Advice, Online Marketing
With almost half the Australian population using Facebook, businesses not engaged in this medium are missing out on a huge opportunity. In December 2010 alone, there were over 9 million Australians actively using Facebook. 

So who’s on Facebook?

Facebook is not just for teens. Here’s what some of the most recent Australian stats show.

Age groups, users as a percentage & numbers of users.

Age 13–19 21% approx 2 million users
Age 20-29 35% approx 3.2 million users
Age 30-39 21% approx 2 million users
Age 40 – 49 13% 1.2 million users
Age 50 – 59 8% 732 thousand users
Age 60+ 2%
210, 000 users

 

With Facebook being one of the top searched terms on Google, if you aren’t already, you should start using Facebook to connect with other businesses and consumers.

How to set up your business on Facebook

First you need to have a personal page. 


 It’s best not to use a personal account for your business as this goes against Facebook’s terms and conditions of use. Go to another Facebook page like ours www.facebook.com/itagmedia and on the left column toward the bottom is a link " create a page” 


Sources:
http://weblogs.hitwise.com/alan-long/2010/10/12_things_you_need_to_know_abo.html
http://www.theaustralian.com.au/news/features/email-is-so-passe-for-facebook-generation/story-e6frg6z6-1225981885878

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